I was talking with my friend Lezli today (of Mad Science Consulting) and she blew my mind.
I was expressing a frustration with posting something EVERY day to Twitter. Because I have a client who wants to do that, but I felt like I needed her to provide me with more content or that it had to be completely timely and relevant every time.
But guess what?
Just post something every day. That's all there is to it. Twitter is a constantly flowing babbling brook of conversation and information. It's a way to grow your audience and expand your reach.
So stop overthinking it. Just do it.
What are YOU overthinking in your business?